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Vice President of Marketing
for Healthcare
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Reports to: President/CEO
General Description
The Vice President of Marketing for Healthcare
is responsible for the strategy, tactics and
programs to create interest, demand and recognition
for Statit and its products and services
focused in the healthcare performance
improvement market through the use of PR, Product
Marketing, Creative Services, Advertising, Direct,
Event, Channel and Online Marketing. In addition,
to ensure the product is demand driven, the
Vice President of Marketing works with Product
Marketing and Management to ensure the right
mix of features, positioning and price. This
position is also responsible for planning, organizing,
staffing, training, and managing all marketing
functions to achieve the company objective of
sales, growth, profits, and visibility while
ensuring a consistent marketing message and
positioning consistent with the corporate direction.
Marketing Responsibilities
Strategy
- Remain strategically, tactically and program
oriented, in that order.
- Work with management to develop strategic
partners for referencing, credibility and alliances.
- Ensure the product is competitive, complete,
clean and timely.
- Responsible for creating annual or biannual
strategic and tactical marketing plan.
- Conduct and analyze market research to determine
risk and marketability of potential products
and product features. Supply information to
appropriate personnel.
- Responsible for competitive analysis, strategies
and tactics.
- Measure effectiveness of the marketing department
and implement improvements.
Product, Direction, Competition
- Determine market needs and generate product
requirements and definition for development.
- Responsible for the product(s) pricing, name,
positioning, packaging, and definition.
- Work with the Director of Marcom to ensure
production of appropriate box, collateral, sales,
educational and merchandising materials.
- Manage and train existing and new marketing
staff.
- Ensure timely and effective execution of the
marketing tactics and programs.
- Create and maintain annual marketing budget.
- Generate a monthly summary report and comprehensive
quarterly and annual marketing report.
PR & Image
- Work with PR to ensure the proper amount and
type of coverage to raise awareness, win reviews
and ensure consistent corporate and product
branding and image.
- Work with Director of Marcom and/or agency
to create the media schedule, negotiate the
rates, prepare the deliverables and execute.
Follow-up and measure the advertising campaign
using print and online methods.
- Maintain complete direct sales support.
- Ensure we have substantial qualified leads
for direct sales. These can be gathered through
webinar campaigns, trade shows, the Web site,
and qualified list acquisition.
- Maintain complete sales material support for
Indirect Channel Sales--both OEM and VAR accounts.
- Develop direct marketing programs to resellers.
- Work with Director of Marcom to ensure proper
representation at industry events.
- Ensure a professional, inviting Web site employing
the latest technology to encourage initial and
repeat visits. Develop an online store to take
orders for new products, upgrades and add-ons
directly.
- Help initiate and execute an entire online
strategic marketing plan to make the most of
our web presence.
Knowledge & Skills
The ideal candidate would be well-rounded in
all aspects of marketing and sales methodology
to healthcare organizations. Extensive
knowledge of software marketing issues, technical
markets, pricing models, consumer packaging,
technology trends, customer buying patterns,
budgeting, public and relations, advertising,
statistics and analysis, P&L background,
direct marketing, telemarketing, planning skills,
database marketing, competitive strategies,
event marketing, channel marketing, merchandising,
product marketing, product management, team
management, presentation, sales and strong training
skills.
Salary
Commensurate with experience and qualifications.
Equity position for the right candidate.
Please send resume and letter of interest to
by August 31, 2007.
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